Just like so many other dog parents, I love nothing more than talking all things dogs and that's exactly what I was doing yesterday evening. I was at my local clay pigeon shooting club and someone asked me for some advice on keeping their dog's breath fresh. We had a lovely conversation but it made me realise something about myself.
Those of us that are active in the Dog Instagram world tend to have a lot in common with one another - we tend to spend more on our dogs than we do on ourselves. I know for me I can easily walk into an independent pet shop or go onto one of my friend's wonderful websites and pop about £50 into my basket and I won't bat an eyelid but if I liked a £50 t-shirt then I'll hesitate on my purchase. To some, that kind of attitude is weird but to us our dog's are family and we want to spoil them with healthy treats, beautiful handmade collars, fun toys, supplements and more.
Outside of the Dog Instagram world, not everyone shares that opinion and that is totally fine. Our dogs don't need hundreds of toys, or multiple collars, or a cupboard full of fun, healthy and natural treats to feel loved - all our dogs really want is our affection when they ask for it, to feel safe with us and to trust us.
So why do we spend so much on our pups? Well I can't answer for everyone but I can share with you why I do. I'm a passionate advocate for the wellbeing and mental health of dogs and of course that includes my own Labrador Retriever, April. I'm also a very big believer in the importance of taking proactive measures to prevent problems rather than dealing with their consequences, as Benjamin Franklin said: "An ounce of prevention is worth a pound of cure.". That belief fuels so much of what I do, it's why I completed a diploma in Canine Nutrition and why I want to further my education in this sector. If I can keep April happy and healthy whilst aiming to prevent any future illnesses or diseases then I'm gonna do my best to do just that. The sad reality of being a dog parent is knowing they aren't here for long enough so I'm gonna try my best to give April the best life I can.
In conclusion, while it may seem excessive to some, the time, effort, and money we invest in our dogs are all part of our deep commitment to their wellbeing. Our dogs are not just pets; they are family members who deserve the best we can offer. By focusing on their mental and physical health, we ensure they lead happy, fulfilling lives. Whether it’s through buying them quality treats, investing in their nutrition, or simply spending quality time with them, every little bit contributes to their overall happiness.
This same belief applies to my shop, where I strive to offer healthy options for a multitude of budgets and needs. I understand that every dog parent wants the best for their furry friend, and I aim to make quality care accessible to all. After all, our dogs give us unconditional love and companionship, and it’s only right that we do everything we can to keep their tails wagging.
Jade x
